Given the potential impact of the work we are invited to do, I am frequently asked by the clients we meet for the first time, to explain how we are organized. My shortest reply is that we are closer to “The Barbarians F.C.” than to the Real Madrid… A study from...
When I recently showed, as an example of connected leadership, the moving video of Leonhard Bernstein conducting his orchestra[1], two participants objected, on the ground that the famous master Karajan’s style was, to say the least, far more directive, and that it...
Sergio Chaia is the C.E.O. of Nextel in Brazil which he has profoundly transformed during his tenure. During a lunch in São-Paulo, four months ago, he was challenging me: “We all need to define our Essence! By so doing, we become unique and clearly positioned both in...
Jimmy is professor of Strategic Marketing in São-Paulo (USP and ESPM). He is a dedicated member of the “Vai-Vai” samba school and has decided to bring lessons from this world to the corporate world… “Is samba serious or just leisure?” The “gringos” (non...
Heartfelt thank you, once again, to Doug Dean a Strategic Marketing Guru (whom I met when we both did our MBA in IMD, now based in Hong-Kong), for sharing another inspiring speech he watched on TED.com. It shows Chip Conley, owner of a Motel chain interestingly called...
