My best interview on the future of Leadership

(NEW  CLIP OF INTERVIEW IN PORTUGUESE ADDED AT END OF THIS POST) During my recent stay in São-Paulo, I was interviewed by Patricia Bispo, who runs an excellent site dedicated to people and leadership issues. Her questions helped me clarify my thoughts on the future of...

"How to live up to our brand promise"

In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline,...

“Those who can do, those who can’t… teach”

My rebellious side fell in love with this quote of G. B. Shaw, brought by  Nick McRoberts[1]. We now have wonderful Enablers “intelligent fibers” shirts (Rhodia FiBras) on which the wise words are proudly worn. There is be a profound need for evolution in the world of...