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"G.D.P. vs J.D.V.", an original explanation of the Resonating focus

Sunday November 28th, 2010 3 comments

Heartfelt thank you, once again, to Doug Dean a Strategic Marketing Guru (whom I met when we both did our MBA in IMD, now based in Hong-Kong), for sharing another inspiring speech he watched on It shows Chip Conley, owner of a Motel chain interestingly called “Joie De Vivre” (J.D.V.) Chip is an obvious enthusiastic and, in the strictly…

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“From market driven to market driving: challenging conventional customer centricity”

Sunday November 21st, 2010 1 comment

Jean-Claude Larreche is the holder of the “Alfred H. Heineken Chair in Marketing” at Insead. His last book is called “The Momentum Effect”[1] and has met quite a wide success since its May 2008 launch. One particular tool has grabbed my interest and, with Jean-Claude’s consent, I have started to experiment with it quite widely: the Discovery path matrix (please…

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“How the janitor saved our company”

Sunday November 14th, 2010 0 comments

SRC Holdings[1] was founded in 1983, when 13 employees of International Harvester (at the time a leading manufacturer of agricultural machinery) bought that part of the company that was into the business of maintenance and repair of diesel engines. That subsidiary had failed to perform for years so it had been decided to divest it. The new management team of…

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“Are you happy to outsource your strategic thinking process?”

Sunday November 7th, 2010 2 comments

Would you find wise, as a leader, to outsource the most critical, educational and engaging process of your organization? This is what happens though when we delegate our strategic reflection to third parties. Nick van Heck (our partner from ELP Network) has come up with a word: “Strategizing”, or the process by which organizations engage the widest possible number of…

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