A client asked me three years ago: “Do you know what makes your team very different?” I hesitated a bit as she continued: “You all obviously carry a heavy story on your shoulders and that makes you credible and different in my eyes!”. I remember leaving the meeting, proud for having gone after “atypical” people rather than exclusively invite the…

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I just finished touching base with Laurent Bonnier, Managing Partner of Strat-X, the company who is behind the Strategic Marketing simulations used by 90 of the top best MBA’s. Amongst the things that surprised him was the fact that, no matter which conference or lecture he recently attended (Strat-X has a strong academic background, having been founded by Prof. J.C.…

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