"How to live up to our brand promise"

In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline,...

"Leading ourselves to exhaustion!!!"

Is it because everybody agrees, in private, that the fundamental problems of the recent crisis still have to be addressed, that most Boardrooms  resonate with the same sacred word: GROWTH? Is it like a desperate and collective blind attempt to cash in before a...

"I had no choice…"

Linda Perrat is one of the most amazing coaches I know. I meet her when unusual challenges take place, at personal or professional level in my life and always leave her Parisian office/apartment looking positively at options about the future. Ever since I met her, she...