Showing archive for:


“How Dilemmas Management will help your strategic thinking”

Saturday October 15th, 2011 0 comments

In a recent discussion, a psychiatrist friend of mine elaborated around the notion of “choice” and I found it particularly relevant to our professional lives: “Many people at the executive levels display one form or another of perfectionism. They are therefore very hard on themselves and their people. Referring to the risk aversion theory (which I was checking with him),…

Read the full article →

"How to live up to our brand promise"

Sunday May 22nd, 2011 4 comments

In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline, advertising and marketing material. I regularly write to CEO’s in order to inform them about my client experience,…

Read the full article →

"Yes but we are a B2B company and this B2C stuff doesn’t apply to us!"

Sunday April 17th, 2011 0 comments

How many times have we heard this excuse when working with large businesses entrenched into their orthodoxies? This goes back for me, as far as 1988 when taking my MBA at IMD when some of my friends who had started their career in the industry dismissed marketing and strategic provocations from our tutors… Many B2B businesses have fully taken on…

Read the full article →

“From market driven to market driving: challenging conventional customer centricity”

Sunday November 21st, 2010 1 comment

Jean-Claude Larreche is the holder of the “Alfred H. Heineken Chair in Marketing” at Insead. His last book is called “The Momentum Effect”[1] and has met quite a wide success since its May 2008 launch. One particular tool has grabbed my interest and, with Jean-Claude’s consent, I have started to experiment with it quite widely: the Discovery path matrix (please…

Read the full article →