“People don’t buy what you do! They buy why you do it!!!”

Simon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same...
Fear of loosing or fear of winning?

Fear of loosing or fear of winning?

Sports coaches know it: the fear of loosing is a powerful stressor for athletes and they do their best to keep them out of it. In an earlier post, as well as in our book[1], I commented on the picture below (inspired from the works of  Daniel Goleman, Henri Laborit or...