“People don’t buy what you do! They buy why you do it!!!”

Simon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same...
Fear of loosing or fear of winning?

Fear of loosing or fear of winning?

Sports coaches know it: the fear of loosing is a powerful stressor for athletes and they do their best to keep them out of it. In an earlier post, as well as in our book[1], I commented on the picture below (inspired from the works of  Daniel Goleman, Henri Laborit or...

“What can we learn from Wilhelm Tell’s sons?”

I was born a Belgian (with a Colombian grandmother which explains my hot temper I guess) and became Swiss at the age of 30 (I lived here since I was 2). My heart is “green & yellow” (from my wife’s Brazilian origin). So please do not take the following text as a...

“Those who can do, those who can’t… teach”

My rebellious side fell in love with this quote of G. B. Shaw, brought by  Nick McRoberts[1]. We now have wonderful Enablers “intelligent fibers” shirts (Rhodia FiBras) on which the wise words are proudly worn. There is be a profound need for evolution in the world of...