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"Planning our 2011 Leadership Journey…"

Sunday December 12th, 2010 0 comments

Sergio Chaia is the C.E.O. of Nextel in Brazil which he has profoundly transformed during his tenure. During a lunch in São-Paulo, four months ago, he was challenging me: “We all need to define our Essence! By so doing, we become unique and clearly positioned both in market terms but also in our own personal lives! By finding our Essence,…

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"Improvisation takes a lot of preparation: What Samba Schools can teach us about leadership"

Sunday December 5th, 2010 1 comment

Jimmy is professor of Strategic Marketing in São-Paulo (USP and ESPM). He is a dedicated member of the “Vai-Vai” samba school and has decided to bring lessons from this world to the corporate world… “Is samba serious or just leisure?” The “gringos” (non Brazilians) as I am, respectfully consider samba as a pleasant diversion, a nice and pagan way to…

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