(NEW CLIP OF INTERVIEW IN PORTUGUESE ADDED AT END OF THIS POST) During my recent stay in São-Paulo, I was interviewed by Patricia Bispo, who runs an excellent site dedicated to people and leadership issues. Her questions helped me clarify my thoughts on the future of...
My team and I were invited to support The Dow Chemical Company’s LATAM region in implementing a strong initiative blending local reality with strategic direction coming from headquarters. To that effect, Pedro Suarez, the President for the whole zone (covering from...
In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline,...
How many times have we heard this excuse when working with large businesses entrenched into their orthodoxies? This goes back for me, as far as 1988 when taking my MBA at IMD when some of my friends who had started their career in the industry dismissed marketing and...
The open source phenomenon is profoundly changing the rules of the game in several businesses (publishing, software, business schools, medical research, toys industry with LEGO, healthcare and cosmetics with P&G, car manufacturing with Local Motors and big brands...
