Simon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same...
Given the potential impact of the work we are invited to do, I am frequently asked by the clients we meet for the first time, to explain how we are organized. My shortest reply is that we are closer to “The Barbarians F.C.” than to the Real Madrid… A study from...
Heartfelt thank you, once again, to Doug Dean a Strategic Marketing Guru (whom I met when we both did our MBA in IMD, now based in Hong-Kong), for sharing another inspiring speech he watched on TED.com. It shows Chip Conley, owner of a Motel chain interestingly called...
I often feel privileged to work for the clients I serve. I am also very fortunate to count on exceptionally gifted partners coming from such different backgrounds as academia, psychology, consultancy, business, military or arts. Nick McRoberts is one of my partners....
