"Broadcasting is not Engaging"

Year after year, for the past ten years, my partners and I have run an average of fifteen “Conventions” per year for our clients. Such large gatherings of leaders are usually the moment in the year where the Board seeks to communicate on “The State of the Union” and...

“People don’t buy what you do! They buy why you do it!!!”

Simon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same...

“Walking the thin line of Authenticity!”

When I recently showed, as an example of connected leadership, the moving video of Leonhard Bernstein conducting his orchestra[1], two participants objected, on the ground that the famous master Karajan’s style was, to say the least, far more directive, and that it...