Type “2014 Generation Workplace” on Google and various reports and articles will appear about the fact that, in 2014, the Millennium Generation will represent around 50% of the workforce in the World. And soon after, the “Digital Natives” (also called “Z” or “C” for...
How many times have we heard this excuse when working with large businesses entrenched into their orthodoxies? This goes back for me, as far as 1988 when taking my MBA at IMD when some of my friends who had started their career in the industry dismissed marketing and...
Jimmy is professor of Strategic Marketing in São-Paulo (USP and ESPM). He is a dedicated member of the “Vai-Vai” samba school and has decided to bring lessons from this world to the corporate world… “Is samba serious or just leisure?” The “gringos” (non...
Heartfelt thank you, once again, to Doug Dean a Strategic Marketing Guru (whom I met when we both did our MBA in IMD, now based in Hong-Kong), for sharing another inspiring speech he watched on TED.com. It shows Chip Conley, owner of a Motel chain interestingly called...
Jean-Claude Larreche is the holder of the “Alfred H. Heineken Chair in Marketing” at Insead. His last book is called “The Momentum Effect”[1] and has met quite a wide success since its May 2008 launch. One particular tool has grabbed my interest and, with...
SRC Holdings[1] was founded in 1983, when 13 employees of International Harvester (at the time a leading manufacturer of agricultural machinery) bought that part of the company that was into the business of maintenance and repair of diesel engines. That subsidiary had...
