"Adding my own signature to the job!"

My team and I were invited to support The Dow Chemical Company’s LATAM region in implementing a strong initiative blending local reality with strategic direction coming from headquarters. To that effect, Pedro Suarez, the President for the whole zone (covering from...

"How to live up to our brand promise"

In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline,...

"In Praise of the Handshake"

When asked by a new client to describe the Enablers Network, I usually explain that we are no conventional, pyramidal organization but far more an organic and connected community. In our team, seniority is not superiority; we have no contractual agreement between us...

“People don’t buy what you do! They buy why you do it!!!”

Simon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same...

“What can we learn from Wilhelm Tell’s sons?”

I was born a Belgian (with a Colombian grandmother which explains my hot temper I guess) and became Swiss at the age of 30 (I lived here since I was 2). My heart is “green & yellow” (from my wife’s Brazilian origin). So please do not take the following text as a...