Emotional vs Facts based memory

Emotional vs Facts based memory

I am just walking out of the office of a young and successful C.E.O. in France. He spoke at length about his organization and was surprised, almost disappointed, that, by the end of the 90’ meeting, I hadn’t taken many notes of what he had explained, with pride and...
Welcome to the “Experience based Advertising”

Welcome to the “Experience based Advertising”

I understand that, if you are London based, you may have come across this type of surprising advertising (I suggest you switch the sound off as the comment is in French and unnecessarily disruptive). The first three extracts made me reflect: Rather than requesting a...
The wake-up call

The wake-up call

Those of you regularly working with us, know the VC2 matrix (Value Creation vs Value Capture) created by Nick van Heck (www.elpnetwork.com) and Paul Verdin. Rapidly explained, Value Creation (vertical axis) is the perception of value that your company creates in the...

Prediction logic vs Creation logic

Following-up on last week’s provocative title (“If you wish to kill innovation, hand it over to R&D!”), here is another short clip from Jay Rao, who teaches innovation at Babson College. His logic should strike a chord with us all. Jay compares large corporations,...
Welcome to the “Experience based Advertising”

“If you wish to kill innovation, hand it over to R&D!”

Did I wake you up, especially if you run R&D in your organization? Do not take this provocation too personally. In the 80’s, at the highlight of the TQM (Total Quality Management) wave, the qualiticians themselves used that joke: “If you wish to kill...