(NEWÂ CLIP OF INTERVIEW IN PORTUGUESE ADDED AT END OF THIS POST) During my recent stay in SĂŁo-Paulo, I was interviewed by Patricia Bispo, who runs an excellent site dedicated to people and leadership issues. Her questions helped me clarify my thoughts on the future of leadership. Here are, in English, the key parts of the interview: Patricia Bispo –…
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"How to live up to our brand promise"
Sunday May 22nd, 2011 4 commentsIn a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline, advertising and marketing material. I regularly write to CEO’s in order to inform them about my client experience,…
“Those who can do, those who can’t… teach”
Sunday January 23rd, 2011 5 commentsMy rebellious side fell in love with this quote of G. B. Shaw, brought by Nick McRoberts[1]. We now have wonderful Enablers “intelligent fibers” shirts (Rhodia FiBras) on which the wise words are proudly worn. There is be a profound need for evolution in the world of teaching. I find the following clip below quite compelling: My daughter has the…