“How Dilemmas Management will help your strategic thinking”

In a recent discussion, a psychiatrist friend of mine elaborated around the notion of “choice” and I found it particularly relevant to our professional lives: “Many people at the executive levels display one form or another of perfectionism. They are therefore very...

"How to live up to our brand promise"

In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline,...