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“Co-creating, co-piloting, co-opetition: Why is “co” the new buzzword?”

Sunday February 27th, 2011 3 comments

The open source phenomenon is profoundly changing the rules of the game in several businesses (publishing, software, business schools, medical research, toys industry with LEGO, healthcare and cosmetics with P&G, car manufacturing with Local Motors and big brands such as Audi, Daimler or FIAT now jumped on the bandwagon)… As we recently saw, the invention of the internet is a…

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