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emotional connection

“People don’t buy what you do! They buy why you do it!!!”

Sunday February 20th, 2011 10 comments

Simon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same consultants, the same media, then why is it that they seem to have something different?”. For him most…

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"G.D.P. vs J.D.V.", an original explanation of the Resonating focus

Sunday November 28th, 2010 3 comments

Heartfelt thank you, once again, to Doug Dean a Strategic Marketing Guru (whom I met when we both did our MBA in IMD, now based in Hong-Kong), for sharing another inspiring speech he watched on It shows Chip Conley, owner of a Motel chain interestingly called “Joie De Vivre” (J.D.V.) Chip is an obvious enthusiastic and, in the strictly…

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“A true Master does more with less: a powerful lesson from Leonard Bernstein”

Sunday October 24th, 2010 9 comments

I often feel privileged to work for the clients I serve. I am also very fortunate to count on exceptionally gifted partners coming from such different backgrounds as academia, psychology, consultancy, business, military or arts. Nick McRoberts is one of my partners. His original education is in classical music (as a conductor). He still follows regularly master classes and directs…

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