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"How to live up to our brand promise"

Sunday May 22nd, 2011 4 comments

In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline, advertising and marketing material. I regularly write to CEO’s in order to inform them about my client experience,…

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