Marcelo “JIMMY” PONTES

Marcelo Chiavone Pontes, or Jimmy, as he is known, is an expert in experiential marketing, theme that he is developing as an Academic as well as in his consulting projects

His work aims at identifying opportunities and points of attention that organizations should have about their business. It takes a holistic and deep vision about their customers, employees and partners, understanding them as complex human beings whose emotional structure must be understood and stimulated.

In his view, the consumer decision has motivations beyond rationality, assuming symbolic and hedonic significance. Because of this, it is important that companies see their products and services as part of a process of interaction, where the involvement of all stakeholders of the value chain is a fundamental requirement

In parallel to his consultant career, Jimmy is a University Professor since 1988. He lives in Sao Paulo and love to play percussion in groups of carnival. He has a daughter, Nina, a cinema student.

Languages: Portuguese (Brazil), English

Education: PhD in Business Administration (University of São Paulo)

Focus: Marketing, Team Dynamics, Diversity & Inclusion

Past experience: Marketing and advertising executive, Consultancy, Teaching

Personal site:  https://brandleader.com.br

LinkedIn:  https://www.linkedin.com/in/jimmy-marcelo-chiavone-pontes-82771254/