In a recent discussion, a psychiatrist friend of mine elaborated around the notion of “choice” and I found it particularly relevant to our professional lives: “Many people at the executive levels display one form or another of perfectionism. They are therefore very...
In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline,...
How many times have we heard this excuse when working with large businesses entrenched into their orthodoxies? This goes back for me, as far as 1988 when taking my MBA at IMD when some of my friends who had started their career in the industry dismissed marketing and...
Jean-Claude Larreche is the holder of the “Alfred H. Heineken Chair in Marketing” at Insead. His last book is called “The Momentum Effect”[1] and has met quite a wide success since its May 2008 launch. One particular tool has grabbed my interest and, with...