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simon sinek
“Challenging the orthodoxies of Executive Development”
Sunday June 12th, 2011 2 commentsOne of my personal projects is to find partners interested in radically new ways to consider and deliver Executive Education. These could be Business Schools as well as Corporate Academies. I had written a paper about my vision, (http://enablersnetwork.com/user/docs/MBA%20to%20MBL%20September%202009.pdf) which ended up being published in India. However, each time that I engage a dialogue with existing academies, I am disappointed…
"Why Pathos is crucial in any engagement process"
Sunday June 5th, 2011 0 commentsAntonio Damasio[1] and Joseph Ledoux[2] are two leading neuroscientists. I admit a slight bias in favor of Ledoux who fits well with our Enablers philosophy of hiring bright and atypical individuals: He also heads a rock band, called “The Amygdaloids”[3]. Understanding and simplifying the writings of such advanced thinkers is a real challenge. Christophe Lachnitt, another atypical individual who heads…
"How to live up to our brand promise"
Sunday May 22nd, 2011 4 commentsIn a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline, advertising and marketing material. I regularly write to CEO’s in order to inform them about my client experience,…
"Leading ourselves to exhaustion!!!"
Sunday May 15th, 2011 0 commentsIs it because everybody agrees, in private, that the fundamental problems of the recent crisis still have to be addressed, that most Boardrooms resonate with the same sacred word: GROWTH? Is it like a desperate and collective blind attempt to cash in before a tremendous after shock erupts? Whatever the answer to that question, some firms will succeed in disrupting…
“People don’t buy what you do! They buy why you do it!!!”
Sunday February 20th, 2011 10 commentsSimon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same consultants, the same media, then why is it that they seem to have something different?”. For him most…