“People don’t buy what you do! They buy why you do it!!!”

Simon Sinek[1] proposes a simple and elegant model: the golden circle. When talking (as everybody today) about Apple, he challenges its competitors: “Apple is just another computer company… They have the same access to the same talents, the same agencies, the same...
“Concrete steps to lead in a complex environment Part. II”

“Concrete steps to lead in a complex environment Part. II”

Nick van Heck and Berend Jan Hilberts, our partners from Executive Learning Partnership[1], recently shared with me an excellent HBR article[2] from David Snowden founder of “The Cognitive Edge”[3]. Snowden suggests an interesting frame for preparing ourselves to lead...