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Bonding feels good but is a destructive strategy!

Saturday January 9th, 2021 2 comments

Almost nine years ago, I wrote an article titled: “Bonding vs bridging: One of the biggest cause of value destruction”. I recommend you read it (again?) as a complement to this one. Bonding is an exclusion based reflex or strategy, inciting divisiveness and polarization against a common “enemy” (usually a weak placebo for the lack of a superior, shared and…

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