Emotional vs Facts based memory

Emotional vs Facts based memory

I am just walking out of the office of a young and successful C.E.O. in France. He spoke at length about his organization and was surprised, almost disappointed, that, by the end of the 90’ meeting, I hadn’t taken many notes of what he had explained, with pride and...
Welcome to the “Experience based Advertising”

Welcome to the “Experience based Advertising”

I understand that, if you are London based, you may have come across this type of surprising advertising (I suggest you switch the sound off as the comment is in French and unnecessarily disruptive). The first three extracts made me reflect: Rather than requesting a...
The wake-up call

The wake-up call

Those of you regularly working with us, know the VC2 matrix (Value Creation vs Value Capture) created by Nick van Heck (www.elpnetwork.com) and Paul Verdin. Rapidly explained, Value Creation (vertical axis) is the perception of value that your company creates in the...