Now, if even the “usual suspects” in strategy consultancies (who still hire people mainly on quantitative tests as far as they are concerned) are getting into the arena of Leadership Development and telling others how they should do it differently, this may mean that those firms start to understand the vital importance of human capital and leadership or… that business…
Blog
Showing archive for:
Emotional vs Facts based memory
Friday November 21st, 2014 8 commentsI am just walking out of the office of a young and successful C.E.O. in France. He spoke at length about his organization and was surprised, almost disappointed, that, by the end of the 90’ meeting, I hadn’t taken many notes of what he had explained, with pride and passion. “You have an amazing capacity for Story Telling, did I…
Welcome to the “Experience based Advertising”
Saturday November 15th, 2014 4 commentsI understand that, if you are London based, you may have come across this type of surprising advertising (I suggest you switch the sound off as the comment is in French and unnecessarily disruptive). The first three extracts made me reflect: Rather than requesting a “passive consumption” mode from the public, they engage it, through being emotionally part of the…
The wake-up call
Friday November 7th, 2014 4 commentsThose of you regularly working with us, know the VC2 matrix (Value Creation vs Value Capture) created by Nick van Heck (www.elpnetwork.com) and Paul Verdin. Rapidly explained, Value Creation (vertical axis) is the perception of value that your company creates in the eyes of its customers/clients. Value Capture (horizontal axis) is the financial return your company is making by selling…