Two related events caught my attention in this week. The first was an article by Brazil’s leading newspaper, Globo (http://oglobo.globo.com/economia/um-quinto-dos-jovens-nem-estuda-nem-trabalha-nem-busca-emprego-6109028), quoting a study made by Professor Adalberto Cardoso, of the Universidade do Estado do Rio de Janeiro and based on data from the very serious Brazilian Institute of Georgraphy and Statistics. Following him, 20% of the Brazilians aged 18 to 25 are unemployed, not studying, basically sitting idle (roughly the size of Denmark’s population), in a country which economy was booming until recently! The article already speaks of a “lost generation” whose chance to grow and develop is already behind them…
A few days later, the latest shock-campain of Benetton (as they have used us to expect) came out under the brand of “Unemployee of the Year”…
Through it, Benetton wishes to draw our attention on the amount of wasted and qualified talents that our society is unable to employ, nurture and develop.
During the course of the European Summer, when working in Brazil, I chose to donate time and passion to the Instituto Nextel (one initiative amongst the hundreds by many corporations or N.G.O.s, aiming at taking over development responsibilities of a state which fails to do so), which is spotting young people (aged 16 to 24) and invests heavily on them for a period of 6 months. The participants are expected to follow a course (school, apprenticeship, university) as well as the Nextel cursus which aims at teaching them the “rules of the game” and help them get integrated faster into the working world. There, I saw young people, some of them with pretty heavy background and “heritage”, preparing themselves, without any complex, to become “The Future Elite of Brazil”… And I must say that, rarely with a group of adult executives, did I reach the level of depth and seriousness in the dialogue that those “young heroes” (as Sergio Chaia C.E.O. called them) gratified me with.
Isn’t it a paradox that countries such as Germany, Brazil, Switzerland and many other are screaming for qualified employees and 5.2 million of youngsters sit on the hands in Brazil alone?
We, in the Enablers Network, are passionate about our and other people development. Although a very small “boutique consultancy”, we do put our actions where our mouth is: we regularly spot young (and less young as we should not forget the gold mine of experience sitting with retired or more senior people) people whom, despite of an atypical background which would not qualify them to apply for “main stream consultancies”, end up being the best in our sort of work and travel the world, being recognized as such. We feel this is our social responsibility and pure interest!
A country, a society that are incapable of providing direction, hope, passion and energy to their future leaders are preparing themselves for difficult times…
Thank you all, in the corporate world, who dedicate time, resources and passion to such promising people.
In Villars with several phone meetings and coaching this week. The next one, back in São-Paulo for several conferences. Have a great week all!