Showing archive for:

"How to live up to our brand promise"

Sunday May 22nd, 2011 4 comments

In a Financial Times article from November 2006, titled “My two weeks in Hell with the tortured Soul of Dell”, journalist Stefan Stern shared his frustration at his Dell experience, conflicting badly with the brand’s promise such as conveyed in its tagline, advertising and marketing material. I regularly write to CEO’s in order to inform them about my client experience,…

Read the full article →

"Leading ourselves to exhaustion!!!"

Sunday May 15th, 2011 0 comments

Is it because everybody agrees, in private, that the fundamental problems of the recent crisis still have to be addressed, that most Boardrooms  resonate with the same sacred word: GROWTH? Is it like a desperate and collective blind attempt to cash in before a tremendous after shock erupts? Whatever the answer to that question, some firms will succeed in disrupting…

Read the full article →

“By 2014 Generation Y will have grown to represent 50% of the global workforce!”

Saturday May 7th, 2011 2 comments

Type “2014 Generation Workplace” on Google and various reports and articles will appear about the fact that, in 2014, the Millennium Generation will represent around 50% of the workforce in the World. And soon after, the “Digital Natives” (also called “Z” or “C” for connected Generation) will enter the marketplace… My partners and I ended up choosing a young and…

Read the full article →

"I had no choice…"

Sunday May 1st, 2011 1 comment

Linda Perrat is one of the most amazing coaches I know. I meet her when unusual challenges take place, at personal or professional level in my life and always leave her Parisian office/apartment looking positively at options about the future. Ever since I met her, she strongly refused and corrected me when using: “I don’t have a choice” sentence: One…

Read the full article →