Sergio Chaia is the C.E.O. of Nextel in Brazil which he has profoundly transformed during his tenure. During a lunch in São-Paulo, four months ago, he was challenging me: “We all need to define our Essence! By so doing, we become unique and clearly positioned both in market terms but also in our own personal lives! By finding our Essence,…
Blog
Showing archive for:
"Improvisation takes a lot of preparation: What Samba Schools can teach us about leadership"
Sunday December 5th, 2010 1 commentJimmy is professor of Strategic Marketing in São-Paulo (USP and ESPM). He is a dedicated member of the “Vai-Vai” samba school and has decided to bring lessons from this world to the corporate world… “Is samba serious or just leisure?” The “gringos” (non Brazilians) as I am, respectfully consider samba as a pleasant diversion, a nice and pagan way to…