Heartfelt thank you, once again, to Doug Dean a Strategic Marketing Guru (whom I met when we both did our MBA in IMD, now based in Hong-Kong), for sharing another inspiring speech he watched on TED.com. It shows Chip Conley, owner of a Motel chain interestingly called...
Jean-Claude Larreche is the holder of the “Alfred H. Heineken Chair in Marketing” at Insead. His last book is called “The Momentum Effect”[1] and has met quite a wide success since its May 2008 launch. One particular tool has grabbed my interest and, with...
SRC Holdings[1] was founded in 1983, when 13 employees of International Harvester (at the time a leading manufacturer of agricultural machinery) bought that part of the company that was into the business of maintenance and repair of diesel engines. That subsidiary had...
Would you find wise, as a leader, to outsource the most critical, educational and engaging process of your organization? This is what happens though when we delegate our strategic reflection to third parties. Nick van Heck (our partner from ELP Network) has come up...
